Local SEO: What is it & how to do it
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Carlos Silva leads the editorial pipeline for the English blog—coordinating writers, editors, strategy, and building AI workflows that boost content quality and AI visibility. With 10+ years of experience writing and editing across in-house and agency roles, Carlos blends content strategy, SEO, and AI to help marketers stay ahead of an evolving search landscape.
Expertise
- content writing
- content strategy
- content production
- ai
- content engineering
Education
- BA in Economics Management
Author
Ultimate SEO checklist: 43 tips to optimize your website
Use this SEO checklist to optimize your site for both Google and AI-driven search results.
AEO vs SEO: core differences & how to win visibility in both
Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
Contributor
How to make the most of your 7-day Semrush free trial
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
How to conduct an AI visibility audit with Semrush
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
Internal links: ultimate guide + strategies
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.