To AMP or Not to AMP: What Is Best for Your Website?
The pros and cons of Google‘s accelerated mobile pages, and why some SEO specialists are hesitating.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
36+ Experts Share Insights About SEO Around Europe
Georgi Todorov asked 36 experts from 21 European states to tell more about SEO market in their country.
How To Make Your Content More Visible in Google with “Articles” Snippet
Featuring the content that ranks high is crucial for each and every website. Microformatting with structured data is a simple and reliable way to help your content get SERPs it deserves and be delivered as rich search results. Here‘s how to use “Articles snippet.”
Black Friday vs. Cyber Monday: The Search Targeting Battle of Retail and Ecommerce
Which day gets more attention from search? Cyber Monday or Black Friday? Using Semrush data, we compared three major retailers and three major ecommerce sites to see how Black Friday and Cyber Monday are targeted with SEO, PPC and PLAs.
10 Ways To Reduce Cart Abandonment and Recapture Customers for Ecommerce Websites
Here are 10 tried-and-true ways to reduce cart abandonment and recapture those customers before they’re long gone from your ecommerce store.
Cross-Posting on Social Media: Should You Do It?
This article takes a closer look at the benefits and drawbacks of “cross-posting” the same content across different social media channels.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Local SEO: What is it & how to do it
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.