Top Beauty & Cosmetics Websites in Portugal

Name: Top websites in Portugal (Beauty & Cosmetics)
Creator: Semrush
License: https://sr02.fawadtools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Portugal, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

wells.pt

1.09M

26.18%285.3K

73.82%804.36K

↓10.05%

↑18.19%

Direct

primor.eu

798.21K

36.46%291.02K

63.54%507.19K

↓5.14%

↓0.93%

Direct

fragrantica.com.br

311.41K

13.39%41.71K

86.61%269.7K

↓14.5%

↑109.8%

Direct

notino.pt

303.03K

54.96%166.54K

45.04%136.48K

↓35.41%

↓15.55%

Direct

fragrantica.com

300.18K

15.5%46.53K

84.5%253.64K

↑30.39%

↑104.44%

Direct

perfumesecompanhia.pt

275.6K

35.94%99.05K

64.06%176.55K

↓9.69%

↑32.74%

Direct

sephora.pt

217.45K

36.49%79.35K

63.51%138.11K

↑9.04%

↓6.17%

Direct

stylevana.com

197.73K

19.9%39.35K

80.1%158.38K

↓31.22%

↑45.19%

Direct

parfumo.com

151.84K

5.84%8.86K

94.16%142.98K

↑493.19%

↑124.8%

Direct

pluricosmetica.com

150.26K

23.65%35.53K

76.35%114.73K

↑16.63%

↑11.98%

Direct

cultbeauty.com

134.27K

12.89%17.3K

87.11%116.96K

↑6.65%

↑85.98%

Direct

lojashampoo.pt

92.86K

37.96%35.25K

62.04%57.61K

↑48.61%

↓10.65%

Direct

rituals.com

92.07K

26.42%24.32K

73.58%67.75K

↑24.23%

↑16.38%

Direct

douglas.pt

86.69K

36.01%31.22K

63.99%55.47K

↑1.98%

↓1.08%

Paid

divainparfums.com

80.22K

5.53%4.44K

94.47%75.78K

↓48.18%

↑237.03%

Direct

perfumesclub.pt

68.13K

50.17%34.18K

49.83%33.95K

↓44.82%

↓32.87%

Direct

lookfantastic.com

62.11K

15.7%9.75K

84.3%52.36K

↑92.15%

↑33.95%

Direct

vogue.pt

60.06K

7.71%4.63K

92.29%55.43K

↑140.41%

↓62.24%

Direct

oboticario.pt

55.03K

28.43%15.64K

71.57%39.38K

↓10.07%

↓33.08%

Direct

makeupstore.pt

54.98K

28.85%15.87K

71.15%39.12K

↓9.04%

↑103.46%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Portugal on September 2026

As of September 2026, wells.pt leads Beauty & Cosmetics in Portugal with 1.09M monthly visits. Its audience skews mobile-first (26.18% desktop / 26.18% mobile), and traffic is down month over month -10.05% and up year over year 18.19%. primor.eu holds second with 798.21K visits and a mobile-leaning mix (36.46% desktop / 63.54% mobile), while fragrantica.com.br ranks third with 311.41K visits.

Across the leaders, glowstudiosuk.com is the most mobile-first (100% of visits), whereas lojaglamourosa.com is the most desktop-reliant (100%). Momentum favors monolith-shop.eu in the latest month (25,011.03%), while freshlycosmetics.com shows the steepest pullback.

Acquisition patterns also differ: wells.pt is driven primarily by search, wells.pt by direct, and wells.pt by referral; overall, 82 of the top 100 sites are direct-led, 14 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Portugal